All We Want for Christmas is Tobacco-Free Movies!

All We Want for Christmas is Tobacco-Free Movies!

Christmas and holiday movies bring to mind classic winter imagery – snow falling, mugs of hot cocoa steaming, reindeer prancing and flying through the sky, joy on children’s faces over presents and the magic of Santa, sledding and skiing, the glow of Christmas lights, and tobacco? Tobacco, especially pipes, has long established itself as a feature of Christmas, holiday, and […]

Oppenheimer’s Cillian Murphy Bunt Out on Prop Cigarettes

Oppenheimer’s Cillian Murphy Bunt Out on Prop Cigarettes

We’re very familiar, especially here at Breathe California Sacramento Region, with the dangers of smoking cigarettes. We know that cigarettes can cause disability, disease, and death, so much so, that 110 Californian’s die every day at the hands of the tobacco industry. From research in recent years, we also know that frequent exposure to tobacco on screens make youth three […]

The California Youth Advocacy Conference Recap: Empowering Youth for Change and Connection

The California Youth Advocacy Conference Recap: Empowering Youth for Change and Connection

In July, Breathe CA staff and Youth Advisory Board members had the opportunity to attend the California Youth Advocacy Network’s (CYAN) annual Youth Advocacy Conference at the gorgeous Happy Valley Conference Center in Santa Cruz. With towering redwoods and light fog, the setting offered a refreshing escape from the scorching Sacramento heat and the conference provided the opportunity for youth […]

Why “Doja Cat Vaping” is a Trending Search

Why “Doja Cat Vaping” is a Trending Search

In the world of social media and celebrity culture, fans often follow their favorite stars as they navigate personal challenges, life changes, accomplishments, and struggles. One star who is known for sharing their life with fans online is Grammy winning rapper Doja Cat, who has gained popularity after two of her songs became viral TikTok sounds in 2020. Doja Cat […]

Smoke-Free Screens Now Recruiting

Smoke-Free Screens Now Recruiting

Are you between 14-24 and enjoy watching movies? Know someone who does? Then keep reading! Our Smoke-Free Screens program is recruiting new volunteers to review movies for tobacco content. Smoke-Free Screens is a data-collection partnership between Breathe California and Truth Initiative that examines the presence of commercial tobacco products across different media, including movies, TV shows, social media, music videos, […]