Most of us know by now that it is not safe to breathe wildfire smoke, or any form of air pollution, especially for those who are more vulnerable like children, those who are pregnant, the elderly, and those with certain lung or heart diseases, or diabetes (American Lung Association and CDC.gov). As an air quality and lung health organization, it […]
What is your Clean Air Pledge?
Have you taken a clean air pledge this year? October in California presents us with an interesting opportunity to re-visit our individual and collective efforts to make a difference in the air we all breathe. For decades, BREATHE has advocated for small changes to help us achieve our goal of improved air quality for healthy lungs. You can make a […]
The National Conference on Tobacco or Health
The National Conference on Tobacco or Health (NCTOH) is one of the largest, long-standing gatherings for top United States tobacco control professionals. The conference attracts a diverse group of public health professionals, researchers, and anyone interested in examining the latest evidence on best practices in tobacco control and how to apply current research findings to tobacco control policy, advocacy, and […]
Report Finds Tobacco Imagery Persists in Media Viewed by Youth
Since 2002, Breathe’s Thumbs Up! Thumbs Down! (TUTD) project has collaborated with the Truth Initiative and partners from the University of Chicago, NORC and predecessors from University of California, San Francisco. Breathe staff and youth partners collect data on the depiction of tobacco products in top grossing movies as well as the most popular television and streaming shows on platforms […]
California Youth Advocacy Network’s 2021 Youth Quest
On March 15th and 17th, ten Breathe Youth Advisory Board and Rio Americano Public Health Club students participated in the 2021 Youth Quest event. This is an annual youth event organized by the California Youth Advocacy Network and this year’s theme was “Times Change. Issues Remain. Tobacco Gains.” This event included a virtual kickoff and training on March 15th where […]
Tobacco Control Update at Breathe
Breathe is excited to announce our new project funded by the California Tobacco Control Program: Smoke-Free Sacramento.
Build Back Better: The Effect of COVID-19 on Air Quality
The consequences of COVID-19 have not only changed the economy, but emissions levels too. According to researchers in New York (BBC) carbon monoxide mainly from vehicles has been reduced by 50% compared to this time last year.
COVID-19 Updates from April Until Now
In the wake of the COVID-19 pandemic that began in 2019, Breathe California sought to share public health and air quality related news and studies about the pandemic.
7 Essential Coronavirus Reads: Public Health Disparity, Air Quality Changes, Tobacco Control
Highlights from our weekly COVID-19 newsletter providing heavily researched, trustworthy information on the impact of the pandemic in public health, air quality, tobacco control, the environment and more.
Increased On-Screen Tobacco Use Amid COVID-19 (And the Effect on Young People Watching)
As viewership on streaming services rises amid shelter-in-place, so does the harm of viewing tobacco-use. A global pandemic won’t stop the tobacco industry from infiltrating TV shows and movies.