In the world of social media and celebrity culture, fans often follow their favorite stars as they navigate personal challenges, life changes, accomplishments, and struggles. One star who is known for sharing their life with fans online is Grammy winning rapper Doja Cat, who has gained popularity after two of her songs became viral TikTok sounds in 2020. Doja Cat […]
Are you between 14-24 and enjoy watching movies? Know someone who does? Then keep reading! Our Smoke-Free Screens program is recruiting new volunteers to review movies for tobacco content. Smoke-Free Screens is a data-collection partnership between Breathe California and Truth Initiative that examines the presence of commercial tobacco products across different media, including movies, TV shows, social media, music videos, […]
Truth Initiative’s fifth annual “While You Were Streaming” report analyzes tobacco imagery in popular entertainment and provides shocking statistics exposing how tobacco takes the spotlight across a myriad of platforms. We at Breathe California play a special role in this study as our youth provide the raw data for this report. Through our Smoke-free Screens Program, we give youth a […]
And the Oscar goes to…Tobacco. Unfortunately, tobacco imagery continues to dominate the films nominated for the Academy Awards. Under the direction of our partner Truth Initiative, Breathe’s Smoke-free Screens youth coded 39 Oscar-nominated films. According to the Truth Initiative’s analysis of the total 39 Oscar-nominated films screened, 28 nominations contained tobacco imagery, or 71.7% In spite of efforts of many […]
Most of us know by now that it is not safe to breathe wildfire smoke, or any form of air pollution, especially for those who are more vulnerable like children, those who are pregnant, the elderly, and those with certain lung or heart diseases, or diabetes (American Lung Association and CDC.gov). As an air quality and lung health organization, it […]
Have you taken a clean air pledge this year? October in California presents us with an interesting opportunity to re-visit our individual and collective efforts to make a difference in the air we all breathe. For decades, BREATHE has advocated for small changes to help us achieve our goal of improved air quality for healthy lungs. You can make a […]
The National Conference on Tobacco or Health (NCTOH) is one of the largest, long-standing gatherings for top United States tobacco control professionals. The conference attracts a diverse group of public health professionals, researchers, and anyone interested in examining the latest evidence on best practices in tobacco control and how to apply current research findings to tobacco control policy, advocacy, and […]
Since 2002, Breathe’s Thumbs Up! Thumbs Down! (TUTD) project has collaborated with the Truth Initiative and partners from the University of Chicago, NORC and predecessors from University of California, San Francisco. Breathe staff and youth partners collect data on the depiction of tobacco products in top grossing movies as well as the most popular television and streaming shows on platforms […]
On March 15th and 17th, ten Breathe Youth Advisory Board and Rio Americano Public Health Club students participated in the 2021 Youth Quest event. This is an annual youth event organized by the California Youth Advocacy Network and this year’s theme was “Times Change. Issues Remain. Tobacco Gains.” This event included a virtual kickoff and training on March 15th where […]
Breathe is excited to announce our new project funded by the California Tobacco Control Program: Smoke-Free Sacramento.