The fight against tobacco imagery in media has remained an uphill battle. However, the playing field is beginning to level. The Master Settlement Agreement kick started efforts to protect youth from being targeted subjects of tobacco advertising and eliminate branding advertisements in media. To quantify the compliance of the Master Settlement Agreement and advocate for youth, Smoke-free Screens (SFS) was […]
Did you know that November is Lung Cancer Awareness Month? In California this year, an estimated 17,000 people will be diagnosed with lung cancer and nearly 10,000 will die from the devastating disease, according to the American Cancer Society. In November, BREATHE’s Tobacco-Free Team tabled at the Love Your Lungs: Sacramento Lung Health Coalition event at City Church of Sacramento; and supported the Tobacco […]
Our Smoke-Free Sacramento project is working to educate the community on the issues surrounding commercial tobacco products and the impacts they have on our local environment. Our focus now is to keep our communities smoke-free, which includes parks, worksites, multi-unit housing, and empowering youth to join the fight against Big Tobacco. Tobacco product litter includes cigarette butts, discarded tobacco product […]
We’re very familiar, especially here at Breathe California Sacramento Region, with the dangers of smoking cigarettes. We know that cigarettes can cause disability, disease, and death, so much so, that 110 Californian’s die every day at the hands of the tobacco industry. From research in recent years, we also know that frequent exposure to tobacco on screens make youth three […]
Emilie T., a senior at Rio Americano High School (Rio), takes the lead in launching a food scraps and recycling initiative at her school. Emilie’s journey began during her junior year at Rio when she reached out to BREATHE, with a vision of introducing the food scraps program to her school as soon as she returned for her senior year. […]
As we move from summer to fall, we are excited about the positive impacts on the environment with the return of our Food Scraps & Recycling Program in Twin Rivers Unified School District (TRUSD). TRUSD is reintroducing their Farmer’s Market at K-8th elementary schools in the district to sample local, healthy produce to students. These markets encourage students to make […]
In July, Breathe CA staff and Youth Advisory Board members had the opportunity to attend the California Youth Advocacy Network’s (CYAN) annual Youth Advocacy Conference at the gorgeous Happy Valley Conference Center in Santa Cruz. With towering redwoods and light fog, the setting offered a refreshing escape from the scorching Sacramento heat and the conference provided the opportunity for youth […]
In the world of social media and celebrity culture, fans often follow their favorite stars as they navigate personal challenges, life changes, accomplishments, and struggles. One star who is known for sharing their life with fans online is Grammy winning rapper Doja Cat, who has gained popularity after two of her songs became viral TikTok sounds in 2020. Doja Cat […]
The health of the environment is directly threatened by air pollution. Safeguarding our environment and air quality becomes the key to preserving lung health, for thriving wildlife habitats and ensuring a brighter future for all. Last month, our Food Scraps & Recycling team represented BREATHE at the Walk on the Wildside at the beautiful Bufferlands in Sacramento. This remarkable gathering […]
Since 1917, Breathe California Sacramento Region has been advocating for clean air and healthy lungs through education, community involvement and creative solutions to impact policy. Thanks to our volunteers and continued financial support from the community, Breathe is one of the oldest and most active nonprofits in the Sacramento area. Our focus now is to keep our communities smoke-free, which includes […]