Figure 1: Image Source: Yolo County California
The Award for Outstanding Tobacco-Free Show Goes to…. Shōgun!
Tobacco littered the screen in both the 76th Emmy Awards ceremony and Emmy award-winning shows at this year’s 76th Primetime Emmy Awards. The Emmy’s, hosted on Peacock this year, acknowledge artistic and technical achievements in the television industry. After seven of the ten films nominated for Best Picture in the 2023 Oscars and nearly two-thirds of all Oscar-nominated feature films […]
Investing in Breathe’s Story
In Fall 2023, I was granted the opportunity to participate in Sacramento Social Venture Partners’ (now Social Venture Philanthropy) Fast Pitch program. Over 40 local non-profit organizations applied and 18 were selected. The program kicked off with a golf tournament where each non-profit was stationed at a hole with an interactive game and information on programs and services offered. Over […]
The California Youth Advocacy Conference Recap: LARPing in the Redwoods
This July, BREATHE staff and members of our Youth Advisory Board (YAB) had the opportunity to attend the annual California Youth Advocacy Network (CYAN)’s Summer Youth Advocacy Conference for the second time, at the stunning Happy Valley Conference Center near Santa Cruz, California. CYAN hosts this conference annually with the goal of empowering youth to engage in local policy efforts, […]
Information & Education Days 2024: Economic Costs of Commercial Tobacco
Breathe California Sacramento Region (BREATHE) Tobacco-Free staff participated in the 2024 Information & Education Days (I&E Days) on May 28-29, an annual event organized by the American Heart Association’s Tobacco Endgame Center for Organizing and Engagement. California Tobacco Prevention Program (CTPP)-funded projects and 266 advocates traveled to the Capitol to educate members of the California Legislature about the impact tobacco […]
Sacramento Student Interns’ Insights: BREATHE Food Scrap Program in Schools
Over the last few months, I have seen Sac City Unified and Breathe California Sacramento Region (BREATHE) educate our students about waste sorting and its benefits. From adaptive and eager first and second graders at Ethel Phillips to the entrepreneurial Woodbine Elementary Super Sorters, students across the district are taking an active role in improving the environment. In this […]
Lights, Camera, Tobacco!
From the red carpet to our televisions, we celebrate the glamourous fashion, artists and filmmakers that come together for the biggest award ceremony of the year, The Academy Awards! Commonly referred to as The Oscars, this celebration recognizes the excellence in cinematic achievements and this year marks the 96th Oscars, hosted by the talented guest speaker Jimmy Kimmel. Despite the […]
10th Annual Breathe Youth Fest 2024
Every year since 2013, Breathe California Sacramento Region has held a Public Service Announcement (PSA) Contest, encouraging middle and high school students to submit short videos on harmful effects of commercial tobacco. The PSA contest comes to a close by screening and announcing the winners at the Breathe Youth Fest, held this year on January 26, 2024. A great time […]
Decoding Food Recovery
As we continue to enter the new year, we welcome positive, sustainable change. While we have made significant improvements by introducing organic waste recycling, we are now moving on to the next phase of SB 1383. The next phase of SB 1383 focuses on edible food recovery, an important initiative that combats food waste while nourishing families in our communities. […]
Not So Smoke-free Media
The fight against tobacco imagery in media has remained an uphill battle. However, the playing field is beginning to level. The Master Settlement Agreement kick started efforts to protect youth from being targeted subjects of tobacco advertising and eliminate branding advertisements in media. To quantify the compliance of the Master Settlement Agreement and advocate for youth, Smoke-free Screens (SFS) was […]