Since 2002, Breathe’s Thumbs Up! Thumbs Down! (TUTD) project has collaborated with the Truth Initiative and partners from the University of Chicago, NORC and predecessors from University of California, San Francisco. Breathe staff and youth partners collect data on the depiction of tobacco products in top grossing movies as well as the most popular television and streaming shows on platforms […]
Simply look around. Tobacco litter is everywhere: from local grocery store parking lots to San Francisco Beaches to the American River Parkway here in Sacramento. In fact, cigarette butts are the most common toxic waste found in cleanups and can make up 37 percent of the total waste in California. Tobacco does not just impact the health of individuals; it […]
American Lung Association Releases 2021 State of Tobacco Control Grades. The American Lung Association recently released their 19th annual State of Tobacco Control 2021 Grades. This is an annual comprehensive report that assigns grades based on strategic methodology to counties, states, and the nation regarding tobacco control policies. Some of the policy areas considered are tobacco retail licensing, flavored tobacco […]
For Breathe California Sacramento Region (BREATHE), like many organizations and people, 2020 was an unprecedented year. Having never experienced a shutdown of this nature, we were not sure what to do last March 14, so we all went home and got to work, collaboratively and virtually, figuring out how we continue engaging the greater Sacramento region in the important air […]
In the wake of the COVID-19 pandemic that began in 2019, Breathe California sought to share public health and air quality related news and studies about the pandemic.
Welcome to our newest members of the Breathe Board of Directors! With the start of July 2020, we welcome four new members to our passionate Board of Directors: Samantha Hoshida, Mia Lopez, Dean O’Brien and Chris Flores.
This year Breathe had the opportunity to partner with Thousand Strong by offering a youth candidate a position on our Tobacco Control Programs team. In July 2019 we welcomed Kayla Willis to our team.