Report Finds Tobacco Imagery Persists in Media Viewed by Youth

Report Finds Tobacco Imagery Persists in Media Viewed by Youth

Since 2002, Breathe’s Thumbs Up! Thumbs Down! (TUTD) project has collaborated with the Truth Initiative and partners from the University of Chicago, NORC and predecessors from University of California, San Francisco. Breathe staff and youth partners collect data on the depiction of tobacco products in top grossing movies as well as the most popular television and streaming shows on platforms […]

Tobacco Waste Cleanup at the American River Parkway

Tobacco Waste Cleanup at the American River Parkway

Simply look around. Tobacco litter is everywhere: from local grocery store parking lots to San Francisco Beaches to the American River Parkway here in Sacramento. In fact, cigarette butts are the most common toxic waste found in cleanups and can make up 37 percent of the total waste in California. Tobacco does not just impact the health of individuals; it […]

SACRAMENTO COUNTY IS LACKING IN SMOKE-FREE POLICIES TO PROTECT THEIR OUTDOOR WORKERS

SACRAMENTO COUNTY IS LACKING IN SMOKE-FREE POLICIES TO PROTECT THEIR OUTDOOR WORKERS

American Lung Association Releases 2021 State of Tobacco Control Grades. The American Lung Association recently released their 19th annual State of Tobacco Control 2021 Grades. This is an annual comprehensive report that assigns grades based on strategic methodology to counties, states, and the nation regarding tobacco control policies. Some of the policy areas considered are tobacco retail licensing, flavored tobacco […]

2021: A Breath of Fresh Air

2021: A Breath of Fresh Air

For Breathe California Sacramento Region (BREATHE), like many organizations and people, 2020 was an unprecedented year. Having never experienced a shutdown of this nature, we were not sure what to do last March 14, so we all went home and got to work, collaboratively and virtually, figuring out how we continue engaging the greater Sacramento region in the important air […]