Are you between 14-24 and enjoy watching movies? Know someone who does? Then keep reading! Our Smoke-Free Screens program is recruiting new volunteers to review movies for tobacco content. Smoke-Free Screens is a data-collection partnership between Breathe California and Truth Initiative that examines the presence of commercial tobacco products across different media, including movies, TV shows, social media, music videos, […]
Truth Initiative’s fifth annual “While You Were Streaming” report analyzes tobacco imagery in popular entertainment and provides shocking statistics exposing how tobacco takes the spotlight across a myriad of platforms. We at Breathe California play a special role in this study as our youth provide the raw data for this report. Through our Smoke-free Screens Program, we give youth a […]
And the Oscar goes to…Tobacco. Unfortunately, tobacco imagery continues to dominate the films nominated for the Academy Awards. Under the direction of our partner Truth Initiative, Breathe’s Smoke-free Screens youth coded 39 Oscar-nominated films. According to the Truth Initiative’s analysis of the total 39 Oscar-nominated films screened, 28 nominations contained tobacco imagery, or 71.7% In spite of efforts of many […]
We are proud to say that our Food Scraps programs have helped students to learn how to properly dispose of their food scraps, helped to divert food waste from piling up in landfills, and reduced carbon emissions. Teachers are also proud of their students, especially one of Babcock Elementary’s 3rd grade teachers, Brittoni Ward. Keep reading to hear Brittoni’s account […]
Breathe Youth Fest Blog Feb 2023 A great time was had by all at the 2023 Breathe Youth Fest and 9th Annual PSA Contest held on January 27, 2023. Huge thanks to the Sacramento Association of Realtors for their generous donation of their fantastic new event space, the Mack Powell Event Center. With state of the art lighting and audio/visual […]
In early 2020, Governor Newsom signed Senate Bill 793 into law to remove the sale of flavored tobacco products in California. The law includes provisions to remove the sale of all flavored electronic cigarettes, cigarettes (including mint and menthol flavors), and more – although it exempts a few products including hookah and premium cigars. A referendum campaign funded by the […]
Most of us know by now that it is not safe to breathe wildfire smoke, or any form of air pollution, especially for those who are more vulnerable like children, those who are pregnant, the elderly, and those with certain lung or heart diseases, or diabetes (American Lung Association and CDC.gov). As an air quality and lung health organization, it […]
Have you taken a clean air pledge this year? October in California presents us with an interesting opportunity to re-visit our individual and collective efforts to make a difference in the air we all breathe. For decades, BREATHE has advocated for small changes to help us achieve our goal of improved air quality for healthy lungs. You can make a […]
Hopefully, this finds you looking forward to the Breathe Bike Trek and all those exhilarating miles you’ll be riding in scenic Placer County. Please remember the importance of GOOD HYDRATION while you’re out there, especially in warm weather! As someone who usually doesn’t drink much when out riding, I found myself hitting a metabolic wall this summer as I started […]
The National Conference on Tobacco or Health (NCTOH) is one of the largest, long-standing gatherings for top United States tobacco control professionals. The conference attracts a diverse group of public health professionals, researchers, and anyone interested in examining the latest evidence on best practices in tobacco control and how to apply current research findings to tobacco control policy, advocacy, and […]